How to optimize Google My Business
Google My Business optimization is one of the important parts of every local business, e-commerce website, and any websites that connect with money or health.
Did you know that Google My Business impacts not only Google Maps and Local Pack but also SEO factors? Want to know how? So go ahead!
This article guide has detailed instructions for setting up, collecting statistics, and optimizing Google My Business profile.
In the Article "Google My Business Optimizations"
Setting Up GMB Profile
1. Add Location
Login to your Google account and go to Google My Business. Press Button “Add location”
Keep in mind, sometimes Google My Business functionality may be limited; “Edits, review replies, and other Google My Business functionality may not operate as usual during to the quarantine periods Coronavirus (COVID-19)”
Type the name of your company and check if that company already exists. If yes, and it’s your company – claim this business, if no, go ahead.
2. Choose Category
Choose the primary category and all additional categories or create your own if you can not find the correct one.
Google My Business optimization is one of the important parts of every local business, e-commerce website, and any websites that connect with money or health.
Did you know that Google My Business impacts not only Google Maps and Local Pack but also SEO factors? Want to know how? So go ahead!
This article-guide has detailed instructions for setting up, collecting statistics, and optimizing Google My Business profile.
3. Confirm your company
Choose a convenient confirmation method:
- a paper letter from Google with a verification code to the physical address specified in the service. Normally delivery takes 13 days;
- the confirmation by phone;
- the confirmation by email;
- quick confirmation.
4. Add Service area (if needed)
If you can provide services only in specific area/areas then better to mark it – it will save your time in the future.
5. Specify working hours
Be aware: if to choose working hours 24/7, the customers may visit your office or will call you when it is closed and won’t be happy. If you don’t choose working hours at all, potential customers may be confused and can choose more clear competitors. Be specific.
6. Specify special hours
If your company has a different schedule for holidays and some other days in a year – write it in special hour.
7. Type the URL of your website
8. Add Appointment links
9. Add products
Post all important products or categories and descriptions so your company can be found in google maps by these keywords.
10. Specify Services
The same with services. Post all your services so the company can be found by these keywords. Place descriptions or specifications to describe your services for customers.
11. Represent your business in the area “about”
Describe your business briefly with simple words. Use keywords, services, products, other keyword phrases that are important in Google maps search
12. Add Pictures and Videos
Well done! You can be proud of yourself!
After all, you also can:
- Manage Users Access
- Adding Posts
- Answering Reviews
- Activate Messaging with Customers
- Create an Advertise
- Analise Statistics
- Changing Settings
Google My Business Optimization
Check keywords on google maps
- If you are typing just the company name or category/additional category of the company – it is easy.
For example, you are looking for “SEO company in New York” and GPS on your phone shows that you are actually in New York or you add New York to the search query – you will see companies with these keywords:
1. Companies that advertise at this moment.
2. Companies that open right now.
3. Companies that closed at this moment.
If you will look at the same query in an hour or two or from another location of the city – it may be another company on TOP.
Check Keywords of Services
Please be aware: the name of the company should contain only the name (without additional services or locations)
- If you are typing services – the search engine will look into services, reviews, answers on reviews, in questions and answers, posts, sometimes can in mentions on the page of the website.
Check services, important keyword phrases your company can be found on google maps, and which keywords you need to improve.
Of course, it’s easier just to add services or the desired location to the company name, and it may work for some period of time, but sanctions also will be appearing there soon.
As an example with the “on-page SEO Services in New York” phrase, you can see how search engine tracks keywords. They were found on the company’s name and reviews.
Additional Queries to Check
| Relevance (to query), Prominence, Proximity | |||
| # | Query | How does it work | |
| 1 | near me | GPS tracking | |
| 2 | closest, nearest | GPS tracking closest place | |
| 3 | open Sunday | doesn’t really work | |
| 4 | near me now | GPS tracking + working hours | |
| 5 | now | working hours | |
| 6 | open / open now | working hours | |
| 7 | best | bigger area, prominence | |
| 8 | cheap | synonyms of the word cheap (like affordable, in budget, etc) from the website, reviews, answers on questions, posts “from the owner”, posted services | |
| 9 | in (area) | certain area | |
| 10 | service/goods | keywords from website, reviews, posts “from the owner”, posted services | |
Use CID number
Use your CID number in GMB posts and social networks. If you don’t know your CID number – check at CID Converter
Frequently Asked Questions about Google My Business SEO
✅ What is Google my business optimization?
✅ How do I optimize my business for Google 2021?
✅ How do I optimize GMB listing?
✅ How do I optimize my business for local searches?
Contact us today if you ready to optimize your GMB
Anna Mikhaylovskaya
SEO Specialist at SEO-Care. Anna is a perfectionist and introvert. Her primary expertise is Technical Audit, On-Page SEO, Local SEO.
