Schema Markup
Schema markup helps robots of google, bing and other search engines to understand data from the page.
What is structured data?
Structured data, in the SEO context, is the markup on the webpage that allows search engines better understand the information provided in a document. This information may improve representation in search engine results or integrate Open Graph protocol for reposting on social networks.
What structured data vocabulary is preferred?
We often can find vocabularies such as Schema.org and Open Graph.
Less frequently in use are metadata like Dublin Core, FOAF, Data Vocabulary, and GoodRelations.
Why structured data Schema.org
The most commonly used and supported by search engines since 2011 is schema.org structured data vocabulary.
All documentation you can read on Schema.org
Test your structured data on-page or with code, you can with Structured Data Testing Tool
The Impact of Schema.org on ranking
Structured data, just because on a webpage, does not affect ranking. It provides search engines with information about the document and directly affects the increase in CTR, clicks, and impressions.
The Google search engine uses structured data, such as Schema.org markup, to process the page. This helps the algorithm determine how content should be processed. As a result, marked web pages look more attractive on the search results page (SERP). For example, instead of a simple meta description, visitors will see additional information, such as rating, or price. It is important to note, such small detail can both way: attract and repel visitors. So it’s worth considering in advance, what type of markup to add on a certain webpage.
Even if the website Rank #1, users can click more on the 2nd website, due to more attractive snippets. So it is a good idea from time to time to monitor the SERP and check out the attractiveness of your snippet.
Need help with schema Markup - contact us today
