SEO for dating, like any niche, has its own nuances and features. All participants in the dating business who have tried to develop and promote their website in the search engins know these difficulties, so let’s name it.
SEO Issues for Dating Site:
- Google may perceive your content (the whole site or its individual pages) as a site with adult content and partially close it from search.
- From time to time you may be dominated by visitors/registrations from countries where you would not like to promote: for example, India, Asia, Africa, etc.
- Facebook, Adwords blocks advertising campaigns.
- With new Google updates, your positions and visibility are dropping rapidly, etc.
Where to Start Optimization?
- It is always worth starting with an analysis of the current state of the site, its technical aspects;
- Assess the possibilities and plans — sometimes it’s easier to create a new more powerful website with a wide range of features and attractive design than modifying the old one;
- Assessing the opportunities, compare the sites of competitors. To do this, decide on the main keywords and phrases and google them. First on the list will be your competitors. Take a closer look at their sites, see how you differ, what you can do better.
- If your site has passed your critical analysis, start optimizing: collect the keys, create the core of the site, think over the structure of the site.
In our case, the dating site was created with high quality, it was possible to make changes and improvements. So we got to work.
You may have noticed that quality dating sites usually have a blog about relationships in addition to the main menu pages.
Site visitors are single people, each with their own history, or previous relationships or a broken family. And it’s quite difficult to start dating again. Featured blog posts can help them feel more confident. Also such articles with a well-described topic, attract new visitors to the site, invite to a trusting relationship. So if you are still wondering whether your site need a blog or not — you do!
We did the same in our case: we added articles on important topics, optimized them, and added them again.
Google repeats it often, that useful unique content is the key to website promotion.