SEO Case Study: How to Boost Traffic for Construction Company Website

Start:

• A brand new website has dozen technical errors. That is actually a common practice, when the structure of the website and its further promotion were not designed during the creation.
• There are no informative pages with services to target audiences, so the task was not only to optimize the content, but also to compose informative sections and articles and collect information.

Tasks:

• Eliminate technical errors.
• In-Depth SERP and competitor analytics.
• Set up website core, collect keywords
• Draw up a content plan
• Make on-page optimization
• Create landing pages for advertising campaigns
• Provide recommendations for further work.

Result:

• Errors are fixed.
• Images are indexed.
• New texts and images are posted.
• Content plan was drawn up.
• Recommendations for further work were made