Start:
The website was partially optimized, visibility of services and the traffic of four locations was poor.
Tasks:
- In-Depth SERP and Competitor Analytics.
- Competitor Analytics in GMB (Google My Business).
- Perform a deep analysis of the pages with services.
- Re-optimize pages, add markup schema.org.
- Draw up a content plan for creating new services pages.
- Make citations on websites for local businesses.
Result:
Visibility of the pages with services was improved (partially), relevant traffic was increased. Proposals were made.