How to Optimize a Page for Visitors and Robots
Optimization of the web page for visitors and search engines is a practice to get a better understanding of the content and as a result a better ranking. Think of your page as a perfect composition where is exist everything important for the reader: purpose, structure, content and design.
In the Article
Technical Part
The technical part of page optimization is just as important as the content itself. So let’s start here.
Look in the google search console:
- if page have any errors;
- if all the pages are in the index;
- if pages included in the sitemap;
- if the necessary components of the page are open for indexing: like java script, styles, etc;
- check other sections in the console as well: Mobile Usability, Core Web Vitals, Page Experience.
Google has repeatedly stated – speed can impact a rating of the website.
It’s all about content accessibility. And the most important part of the content is the visible part, which must be immediately found on the first screen.
The impact on conversion is directly related to SEO. Speed has become a factor that affects conversion. Speed affects SEO as well as conversion.
Check the code and server settings. If there is a technical specialist, let him take a look.
Test for response time is the primary measure for SEO-promotion of the site. To find out data of the server response use the webmaster panel or other resources like Page Speed Insight, Pingdom, WebPageTest.
Check the Metrics:
- stay with a high-performance server;
- find out if you can reduce the server request numbers;
- check and clear the database of unnecessary files;
- create caches of pages;
- take out all unnecessary third-party resources.
If you have a WordPress website – try plugins for server request validation, for caching and data cleansing
Content Optimization
Content optimization is associated with the writing itself. The content of the website should looks great for both parts: the desired audience and for robots. What is that mean?
Naturally, and good for SEO if on page:
- the topic is fully described;
- the article is written for the user — it’s useful and easy to read;
- the text has synonyms and words closely related to the topic;
- the text is structured.
Such an article or text is easier and faster to perceive.
Content should leads visitors to the goal (button to order, or download a brochure, etc.), and at the same time offers robots texts that are most relevant to the specific requests. Larch content or faster page? Finding the best solution can take time since each option must be indexed and considered by the search engine.
We offer a number of recommendations that will facilitate your work on adding content to the site. The first group of tips is aimed at closing the needs of users. The second is SEO optimization of this content. Both groups interact with each other.
Optimize a Page for Visitors:
- The text is logical and structured.
Each subsequent paragraph on the semantic content continues the previous one. - If you do not write a novel — do not write longread. This isn’t about landing pages and articles where you need to dive deeply in the topic.
Normally, to read and process more than 3,000 characters on one page of a corporate website is quite a task. - The very first phrase that visitors see should carry a crystal clear thought.
- Avoid unnatural phrases, obscure abbreviations, grammatical errors, an overabundance of keywords.
- Use media content – pictures, video, infographic.
- Use Google search quality evaluator guidelines
Optimize a Page for Robots:
- Choose 1-3 major keywords or keyword phrases for one page.
- Use readable URL with your keywords.
- Include the exact keywords or keyword phrase in the page title (title tag).
- Write an attractive description for a snippet.
- Choose the keyword phrase + additional words in h1 tag.
- Use keywords in the first sentence of the first paragraph.
- Find keywords that have close meaning to your keyword phrase in h2 tags.
- Use LSI keywords (Latent Semantic Indexing).
- Mark important words in the text (strong and em tags).
- Use numbering, bulleted lists, tables.
- Optimize the size of images, write an alt and title.
- Implement markup schema.org that fits your text the most, check it with Structured Data Testing Tool.
Contact us to help you with on-page SEO
Frequently Asked Questions about On-Page SEO
✅ What is On-Page SEO?
✅ What is On-Page SEO and Off-Page SEO?
✅ How Do You Do On-Page SEO Step by Step?
✅ Why is On-Page SEO Important?
On-Page SEO Checklist
Anna Mikhaylovskaya
SEO Specialist at SEO-Care. Anna is a perfectionist and introvert. Her primary expertise are Technical Audit, On-Page SEO, Local SEO.
