SEO Case Study: How to Boost Traffic for Paving Slabs Website

Start:

• Website has been on SEO-promotion for a long time, but was optimized for a specific town. The customer wanted to expand the audience in the areas and cities around.
• Lots of pages weren’t optimized, there are no descriptions of products, sizes, colors, prices, etc. 

Tasks:

•  Make In-Depth SERP and Competitor Analytics;
• Create a landing page for each new city. Describe the features for a specific city, advantages, shipping costs, photos;
• Make on-page optimization, internal linking.

Result:

• New pages by every specific region immediately went up to the TOP-10, TOP-5, later in the TOP-3;
• The number of keywords and visitors have been increased noticeably.