SEO Case Study: How to Boost Traffic for Rhythmic Gymnastics Leotards Studio

Start:

• Website had some visibility, but only with low-volume keywords.
• SERP stuck on the 3rd – 5th pages.
• Found technical errors.
• There were no on-page, on-site optimization.
• Content hasn’t provided customers with useful information.
• Company and website didn’t exist on Google My Business.

Tasks:

• Fix technical errors: headers H1-H6 are not displayed, as well as alt of images.
• Switch website to HTTPS protocol, set up 301 redirects. update robots.txt;
• Make In-Depth SERP and Competitor Analytics.
• Add relevant content, set up website structure.
• Provide on-page optimization, make internal linking.
• Create a sitemap for pages and pictures.
• Place the company and website on Google Maps;
• Make further recommendations.

Result:

• After switching to the HTTPS protocol and performing on-page optimization, positions went down for three months, then increased.
• Pages went up to TOP-5, then to TOP-3 in SERP.