SEO Case Study: How to Boost Traffic for Travel Agency Website

Start:

• The website was deeply infected with the virus;
• There were no positions, no visibility in SERP;
• The content on the site was outdated, short, with a lack of expertise.

Tasks:

• Remove the virus;
• Create a website’s core, clustering keywords into groups, pages;
• Make changes to the website structure;
• Switch to HTTPS protocol;
• Implement 301 redirect, update robots.txt, create a new sitemap for pages and images;
• Create technical assignments for copywriters;
• Upload new competitive content (articles, pictures, videos, infographics);
• Make on-page optimization: meta tags, optimize texts, make a logical, convenient internal linking;
• Set up schema.org markup;
• Make off-site optimization. Create a plan for natural link building;
• Create profiles of the company on social networks.

Result:

• After removing the virus and indexing new pages with high-quality content, progressive growth is noticeable.
• Positions of keywords with low-volume and mid-volume have improved, and high-volume ones are gradually arising.