SEO Analysis of Urgent Care Clinic:
We have taken over the website of the Urgent Care clinic. The company had several offices in different cities in southern Florida and planned to expand its audience.
- An analysis of the website, SERP (page positions in Google) showed that there are several technical errors that appeared.
- Also, a crucial part of the important content was missed. But with SEO on-page improvements even on specific pages can help get more visits and calls in a short time.
- Analyzing competitors in google business, it became clear that even with a sufficiently high rating and the number of positive reviews, there are not enough keywords in posts, questions, reviews.
To draw up a work plan, the main priorities and directions of the clinic, additional services, and evergreen content in the blog were identified.
SEO Tasks to Improve Traffic and Conversions:
- In-Depth SERP and Competitor Analytics.
- Competitor Analytics in GMB (Google My Business).
- On-site SEO and deep analysis of the service’s pages.
- Re-optimize pages, add markup schema.org.
- Draw up a content plan to expand services pages.
- Off-site SEO. Place citations on websites for local businesses.
- Make a proposal to run an advertising campaign.
Result:
As you are aware, potential patients can search for an “urgent care near me”, “walk-in clinic”, “medical clinic”, and as well with the words related to services: “allergy treatment”, “X-Rays”, “In-house lab work”, etc.
For this reason, the core of the website was rebuilt and were defined the services which sufficient attention has not been paid yet.
When potential patients land on the page with the service, they hope to collect all the necessary information without going to other pages.
Item list that clients hope to find on the landing page of the medical clinic:
- The clear medical name of every service and how patients may name it.
- Who and when this service is required. Future patients of urgent care need to understand if that is their case.
- Description of this service, preferably a detailed description indicating the required time for the procedure itself, preparation for it, adaptation time after the procedure.
- The cost of this service and payment options, if the amount depends on the nuances, then more options and prices.
- Doctors of this clinic who can provide this service and their experiences.
- Form for request.
- The most frequent questions and answers related to this service.
- Form to ask a question about this service.
Visibility of the pages with services was improved with significant content on-page optimization, relevant traffic was increased. New calls and visits from patients were more deliberate, since visitors could familiarize themselves with all the details on the site in advance. In Google search and GMB, the number of key phrases increased significantly and more new visitors could find the clinic.
As our work has shown, future patients respond better to doctors’ photos and useful professional information. This is due to the fact that with an overabundance of information and advertising content in this area, people are active only when they see that here they can get valuable information, and for free (articles of doctors, the real causes of diseases, recommendations on methods of diagnosis, prevention, etc. their treatment).
Contact us today if you have a medical clinic, urgent care clinic and need to improve your website!
Contact Us today if you wish to improve the website of your medical clinic, urgent care.
